South Dakota Governor Kristi Noem is preparing for national attention, as evidenced by her recent controversial trip to Texas for dental work at Smile Texas, which she documented in a lengthy video posted on X, Facebook, and Instagram.
Noem praised Smile Texas for fixing her smile, which she said was damaged in an old bicycle accident while riding with her children, and claimed it gave her a smile she can be proud of. However, this move drew attention from Travelers United, who are suing her for deceptive advertising, accusing her of promoting the dental clinic as a travel influencer.
But Noem’s dental trip is more than just about her teeth; it’s a strategic move in light of her potential role as Donald Trump’s running mate.
Republican strategist Ron Bonjean sees it as a way for Noem to appeal to Trump, demonstrating her camera presence and alignment with the image of women in Trump’s circle.
Noem’s transformation over the years aligns her more closely with the image desired by Trump, embodying a particular white femininity associated with Trump allies like Fox News anchors.
She is seen as presenting the perfect image that Trump admires, with her makeover indicating a willingness to conform to his vision without challenging him, according to experts like Samantha N. Sheppard.
Noem’s strategic image-making, from her hair and style changes to her promotional ads, all signal her alignment with Trump’s aesthetics and messaging.
By emphasizing her makeover and tooth procedure, Noem subtly showcases her loyalty and willingness to be part of Trump’s team, further solidifying her position as a potential candidate for a role in his administration.
This calculated approach to aligning with Trump’s ideals through image and appearance is reminiscent of past conservative figures like Phyllis Schlafly and Sarah Palin, who used traditional gender roles to appeal to a specific audience.
By emphasizing her dental work and promoting the dentist who performed it, Noem is showing a understanding of the power of image and product promotion, a tactic often used by Trump himself.
Noem’s strategic transformation and alignment with Trump’s image have not gone unnoticed, as evidenced by her appearance at a recent rally with Trump wearing matching MAGA hats and his compliments on her appearance.
She has positioned herself as a key player in Trump’s circle, signaling her willingness to conform to his ideals and serve as a loyal ally, a move that has not gone unnoticed by the former President.
